Internet Safety · Demo

Is that really your family calling?

Scammers can copy a voice from a short video. First, a quick guess. Then answer this call, listen, decide what you'd do, and see what gave it away.

How to protect your family

Agree a family safe word

A word only your family knows. If a call asks for money, ask for the word. A cloned voice can't guess it.

Hang up and call back

Call the number you already have saved for them, not the one that called you. If they're fine, they'll answer.

Be careful with public videos

A few seconds of someone talking in a public video can be enough to copy their voice.

Secrecy plus urgency means stop

"Don't tell anyone" and "right now" together are the pattern of almost every family emergency scam.

Sources: Wang and others, Microsoft Research, "Neural Codec Language Models are Zero-Shot Text to Speech Synthesizers" (VALL-E, 2023): a model that copies a voice from a 3-second recording. McAfee, "The Artificial Imposter" (2023): three seconds of audio was enough for about an 85% voice match; it advises a codeword agreed in advance, or a question only the real person could answer. US Federal Trade Commission (FTC), consumer alert on AI in family emergency scams (2023): don't trust the voice, hang up and call the person on a number you know. US FBI public service announcement I-120324-PSA on generative AI fraud (December 2024): create a secret word or phrase with your family. The call, the names, the number and the amounts on this page are invented.